kumanu means to tend carefully, attend to, care for
the logo showcases the iconic dinosaur that started it all. but it is breaking out of the shell, as kumanu aims to break the shell of gendered toys
kumanu comes from the māori language. the māori are the indigenous polynesian people of new zealand
i always hear the term 'boys being boys' to justify their behavior, so i wanted to flip it on its head and show what is also natural for boys
the dinosaur is a companion to care for
matching blankets to create bedtime routine
accessories for role play
sibling to interact with
felt food for feeding