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    • where i went
    • where i go
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did you have a doll growing UP? for most boys, the answer is no

that is where kumanu comes in!

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how do we learn about gender?

we learn about gender through observing others and the cultural environment we live in. however, some cultures teach children about specified gender

how do we label our gender?

we label gender through our observations. then choose the gender schema that go with it and apply those categories, roles, and stereotypes to ourselves and others

who is affected by rigid gender?

everyone can be! however, 69% of men said that gender stereotypes from childhood had damaged or impacted their perception of gender 

how does rigid gender affect toys or play?

ideas of rigid gender affects how we perceive the world and what we buy, which is why we split the toy aisle. boys are encouraged to play with more “masculine” toys. while girls are encouraged to play with “feminine” toys

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using previous sketches during the ideation phase, i created a prototype and identify potential issues and opportunities

body proportions

more rigid mouth

defined body shapes

textured tummy

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what is kumanu ?

kumanu means to tend carefully, attend to, care for

what does the logo represent?

the logo showcases the iconic dinosaur that started it all. but it is breaking out of the shell, as kumanu aims to break the shell of gendered toys

where is it from?

kumanu comes from the māori language. the māori are the indigenous polynesian people of new zealand

why choose that tag line?

i always hear the term 'boys being boys' to justify their behavior, so i wanted to flip it on its head and show what is also natural for boys

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the dinosaur is a companion to care for

matching blankets to create bedtime routine

accessories for role play

sibling to interact with

felt food for feeding

letting boys be boys

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amal

sonder

anam cara

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